My M1+ App + Design System

Agency: Concentrix Catalyst (Formerly Tigerspike)
Client: M1
App: Launched in 2021

As one of the biggest players in the telco market in Singapore, M1 wanted to reimagine the postpaid experience for their users. M1 wanted to keep innovating their plans with a “Made-to-Measure” approach that allowed users to customise and tailor their plans to suit their needs. This was a key driver to increase competitiveness and relevance to different customer segments and be ahead of the curve. As part of the engagement, Concentrix Catalyst designed and built the app interface and created a Design System that was to scale and be robust enough to expand to other digital channels.