“The essential part of creativity is not being afraid to fail” – Edwin L. Hand

Sammie Ho is a freelance designer from Sydney who is currently based in Singapore.
She has a passion for all things creative, and visual expression is an important part of her life.
With over 14 years of industry experience, she is a multidisciplinary visual designer specialising in designing
for both consumer and enterprise digital products.

With a keen eye for attention to detail and always striving for pixel perfection, she loves working on the
finer visual details and setting up Design Systems to help improve efficiency and scalability of organisations.

With a design philosophy of never being afraid to fail and pushing the boundaries, Sammie loves to create unique, clean
and modern designs.Specialising in typography design and graphic illustrations, Sammie is constantly learning and
developing her creative skills.